by Ekaterina Korneva
-- Augmented reality is an interactive method of presenting computer-generated information in the context of a real-world environment. It differs from virtual reality in that it does not completely replace the user’s real world environment with a simulated one, but integrates digital components to the physical world. In other words, it combines real and virtual worlds in real-time.
Augmented Reality is a relatively new and rapidly growing technology used in many fields. It is used in education, commerce, the entertainment industry, and much much more. In the arts, AR is also an important innovation as it offers artists a new space to express themselves. AR has an incredible capacity for storytelling as it is an interactive experience that blends artwork with the physical world. So, it doesn’t come as a surprise that many art galleries have been trying to implement AR immersive exhibitions. Digital layers open doors to a whole new world of possibilities. Artists can take readers on a journey through time, show narratives hidden behind the scenes, reveal the creation process, or enhance the artwork’s meaning with animation and 3D objects.
There are many different types of AR, including marker-based, markerless, and GPS-based. You can easily find information about them on google. Today, we are going to focus on marker-based AR since it is the requirement for Spring Special 2021, a challenge you can participate in. Marker-based AR requires a marker, usually a target image or a physical object. Digital content is “attached” to it through one of the AR apps. When users direct their smartphone or tablet on the marker, they see those digital contents. The best thing about marker-based AR projects is that they are very easy to create! You don’t have to be tech savvy or spend a lot of money on software and equipment to become an augmented reality artist - there are lots of apps and YouTube videos that guide users through the project creation process! Here are some awesome examples of AR artworks:
Image 1. This AR digital layer reveals to us how the painting was created, step-by-step. It can also be enhanced with an audio guide that educates viewers about the author and the painting’s story.
Image 2. AR book illustration makes the reading experience even more engaging.
Image 3. Just a few additional 2D layers add depth to the drawing and immerse us in the artwork’s sentiment.
Image 4. 3D objects give an awesome effect of realism, and transform everyday objects into sci-fi narratives.
Image 5. With AR, street art becomes alive. It’s an easy, sustainable, and powerful way to put a message (heck, the whole story) on a huge canvas that is available to everyone.
Image 6. With the power of AR, this artist created a room in Van Gogh’s style. With this app, your smartphone now works as a portal to another reality!
Image 8. You can even augment your clothes and tattoos - how cool is that!
!Please use this blog post to get inspired and create your wonderful augmented reality art pieces. We would love to see what you come up with, and you also have the chance to get published in our Creative Review and social media feed.
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